Website, logo, and visual identity – F. Campelos
F. Campelos is a company based in Vizela, Guimaraes, which is mainly dedicated to the production of knits. In order to reach new audiences and have a stronger presence on the web, the need arose to create a new logo, visual identity, and website.View website
Logo + Visual Identity
The creation of the logo and respective visual identity went through creating something that respects the antiquity of the company founded in 1987 and all the values that it represents, values such as trust, seriousness, etc., all that makes a company remain in the market these all years. On the other hand, it was essential to modernizing the brand. So our proposal is based on a simple, classic line where the company’s initials are present in a way that resembles a stitch. In order to transmit values such as confidence, a dark blue was chosen.
The client’s objective was to have a simple website where it was possible to show the various product families, always using knitted as the main raw material. It also made sense to show a little about the process, from the production of the knitted to the final product.
The website features six vertical lines that resemble the lines of the looms. These lines are also the basis of the structure that we used. As usual in this type of project, we opted to create a WordPress template from scratch. The platform allows the management of all content through the back-office. Finally, the website also offers multi-language support.