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Project

Camada

Naming, logo, visual identity and packaging – Camada

The challenge was create all the concept for a restaurant that in this core will serve a Portuguese dish called Francesinha.

Typically this kind of dish is associated to a traditional place with lack of innovation and color, so the goal was create a catchy name and a visual identity that carry all the tradition with a modern twist.

Naming

“Camada is a Portuguese word for Layers”

Inspired by the dish, a Portuguese sandwich covered by cheese with a special sauce full of flavour, the sandwich is made of layers, witch one representing an ingredient. In Portuguese the name “camada” also can be an expression for fullness, after a dinner.

Logo

The logo is based on the name, were we split the word in layers. We choose light color pallet to give a brand a light touch, after all, francesinha is often associated to a heavy food.

Camada Logo
Camada Logo
Camada logo T-shirt

Visual Identity

For a strong visual identity, we design other brand actives like the menus. Francesinha is not a easy dish to photograph, so we design every ingredient and display them in stacks or layers.

Camada Visual Identity - Menu
Camada Visual Identity - Menu

Packaging

The best match for a francesinha is a good beer. The restaurant wants to have their own label so we design all the packaging.

Camada Beer Packaging
Camada Visual Identity - Menu
Camada Visual Identity - Menu
Camada Visual Identity - Menu

Other elements

Camada Food Packaging
Camada Visual Identity - Menu
Naming, logo, visual identity and packaging – Camada — Alaska Agency
Briefing

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