E-commerce & Digital Marketing – Frambooesas
Frambooesas is a Portuguese fashion brand with enormous potential. Its original style and quality above average, made it a success on social networks. This project involved creating a new e-commerce solution based on the Shopify platform and thinking about the entire digital marketing strategy.View website
Website / Online Store
The brand already had an online store in the Woocommerce platform, so it was necessary to “migrate” it to the Shopify platform, resulting in a totally new store, where it was possible to take full advantage of the tools of this platform.
As with any other E-commerce project, we need to work in a continuous improvement context. Last summer, we rethink all the looks and feel of all website to create a more close experience to the brand values. More recently we change the color pallet to match the Christmas collection.
The initial challenge in the digital marketing area was to create a base to later invest in awareness, retargeting, and loyalty campaigns. We also invest in Email Marketing campaigns to inform value customers about the last Christmas collection.