E-commerce & Digital Marketing – Frambooesas
Frambooesas is a Portuguese fashion brand with enormous potential. Its original style and quality above average, made it a success on social networks. This project involved creating a new e-commerce solution based on the Shopify platform and thinking about the entire digital marketing strategy.View website
Website / Online Store
The brand already had an online store in the Woocommerce platform, so it was necessary to “migrate” it to the Shopify platform, resulting in a totally new store, where it was possible to take full advantage of the tools of this platform.
The initial challenge in digital marketing area, was to create a base to later invest in awareness, retargeting and loyalty campaigns.