Frambooesas
E-commerce & Digital Marketing – Frambooesas
Frambooesas is a Portuguese fashion brand with enormous potential. Its original style and quality above average, made it a success on social networks. This project involved creating a new e-commerce solution based on the Shopify platform and thinking about the entire digital marketing strategy.
View websiteWebsite / Online Store
The brand already had an online store in the Woocommerce platform, so it was necessary to “migrate” it to the Shopify platform, resulting in a totally new store, where it was possible to take full advantage of the tools of this platform.
As with any other E-commerce project, we need to work in a continuous improvement context. Last summer, we rethink all the looks and feel of all website to create a more close experience to the brand values. More recently we change the color pallet to match the Christmas collection.
Digital Marketing
The initial challenge in the digital marketing area was to create a base to later invest in awareness, retargeting, and loyalty campaigns. We also invest in Email Marketing campaigns to inform value customers about the last Christmas collection.
