In Ecommerce the online store is the main hub, but we cannot forget the golden rule that say “Meet your customers where they are. In that spirit shopify joined forces to bring Facebook Shops to Shopify merchants.
Facebook Shops is a simple version of your online store that lives inside the Facebook and Instagram ecosystem. You can integrate them with your store as a sales channel and control everything in one place.
How to get ready to Facebook and Instagram Shops on Shopify
Shopify merchants will be among the first to get access to this new channel. You can install the new Facebook Channel today. This app is the future for Facebook and Instagram integration, Shopify wants to centralize the experience in one place. At this time we only have some features, like Facebook catalog synchronization, but soon you will get access to the new Facebook Shops.
If you want to know more about Facebook Shops, watch the launch hosted by his founder Mark Zuckerberg, with the participation of Shopify founder, Tobias Lütke.